Text 3

Any fair-minded assessment of the dangers of the deal between Britain’s
National Health Service (NHS) and DeepMind must start by acknowledging that both
sides mean well. DeepMind is one of the leading artificial intelligence (AI)
companies in the world. The potential of this work applied to healthcare is very
great, but it could also lead to further concentration of power in the tech
giants. It Is against that background that the information commissioner,
Elizabeth Denham, has issued her damning verdict against the Royal Free hospital
trust under the NHS, which handed over to DeepMind the records of 1.6 million
patients In 2015 on the basis of a vague agreement which took far too little
account of the patients’ rights and their expectations of privacy.

DeepMind has almost apologized. The NHS trust has mended its ways. Further
arrangements- and there may be many-between the NHS and DeepMind will be
carefully scrutinised to ensure that all necessary permissions have been asked
of patients and all unnecessary data has been cleaned. There are lessons about
informed patient consent to learn. But privacy is not the only angle in this
case and not even the most important. Ms Denham chose to concentrate the blame
on the NHS trust, since under existing law it “controlled” the data and DeepMind
merely “processed” it. But this distinction misses the point that it is
processing and aggregation, not the mere possession of bits, that gives the data

The great question is who should benefit from the analysis of all the data
that our lives now generate. Privacy law builds on the concept of damage to an
individual from identifiable knowledge about them. That misses the way the
surveillance economy works. The data of an individual there gains its value only
when it is compared with the data of countless millions more.

The use of privacy law to curb the tech giants in this instance feels
slightly maladapted. This practice does not address the real worry. It is not
enough to say that the algorithms DeepMind develops will benefit patients and
save lives. What matters is that they will belong to a private monopoly which
developed them using public resources. If software promises to save lives on the
scale that dugs now can, big data may be expected to behave as a big pharm has
done. We are still at the beginning of this revolution and small choices now may
turn out to have gigantic consequences later. A long struggle will be needed to
avoid a future of digital feudalism. Ms Denham’s report is a welcome start.

31.Wha is true of the agreement between the NHS and DeepMind ?

[A] It caused conflicts among tech giants.

[B] It failed to pay due attention to patient’s rights.

[C] It fell short of the latter’s expectations

[D] It put both sides into a dangerous situation.

32. The NHS trust responded to Denham’s verdict with

[A] empty promises.

[B] tough resistance.

[C] necessary adjustments.

[D] sincere apologies.

33.The author argues in Paragraph 2 that

[A] privacy protection must be secured at all costs.

[B] leaking patients’ data is worse than selling it.

[C] making profits from patients’ data is illegal.

[D] the value of data comes from the processing of it

34.According to the last paragraph, the real worry arising from this deal

[A] the vicious rivalry among big pharmas.

[B] the ineffective enforcement of privacy law.

[C] the uncontrolled use of new software.

[D] the monopoly of big data by tech giants.

35.The author’s attitude toward the application of AI to healthcare is

[A] ambiguous.

[B] cautious.

[C] appreciative.

[D] contemptuous.


Text 3

The rough guide to marketing success used to be that you got what you paid
for. No longer. While traditional “paid” media – such as television commercials
and print advertisements – still play a major role, companies today can exploit
many alternative forms of media. Consumers passionate about a product may create
“owned” media by sending e-mail alerts about products and sales to customers
registered with its Web site. The way consumers now approach the broad range of
factors beyond conventional paid media.

Paid and owned media are controlled by marketers promoting their own
products. For earned media , such marketers act as the initiator for users‘
responses. But in some cases, one marketer’s owned media become another
marketer‘s paid media – for instance, when an e-commerce retailer sells ad space
on its Web site. We define such sold media as owned media whose traffic is so
strong that other organizations place their content or e-commerce engines within
that environment. This trend ,which we believe is still in its infancy,
effectively began with retailers and travel providers such as airlines and
hotels and will no doubt go further. Johnson & Johnson, for example, has
created BabyCenter, a stand-alone media property that promotes complementary and
even competitive products. Besides generating income, the presence of other
marketers makes the site seem objective, gives companies opportunities to learn
valuable information about the appeal of other companies’ marketing, and may
help expand user traffic for all companies concerned.

The same dramatic technological changes that have provided marketers with
more (and more diverse) communications choices have also increased the risk that
passionate consumers will voice their opinions in quicker, more visible, and
much more damaging ways. Such hijacked media are the opposite of earned media:
an asset or campaign becomes hostage to consumers, other stakeholders, or
activists who make negative allegations about a brand or product. Members of
social networks, for instance, are learning that they can hijack media to apply
pressure on the businesses that originally created them.

If that happens, passionate consumers would try to persuade others to
boycott products, putting the reputation of the target company at risk. In such
a case, the company‘s response may not be sufficiently quick or thoughtful, and
the learning curve has been steep. Toyota Motor, for example, alleviated some of
the damage from its recall crisis earlier this year with a relatively quick and
well-orchestrated social-media response campaign, which included efforts to
engage with consumers directly on sites such as Twitter and the social-news site

31.Consumers may create “earned” media when they are

[A] obscssed with online shopping at certain Web sites.

[B] inspired by product-promoting e-mails sent to them.

[C] eager to help their friends promote quality products.

[D] enthusiastic about recommending their favorite products.

32. According to Paragraph 2,sold media feature

[A] a safe business environment.

[B] random competition.

[C] strong user traffic.

[D] flexibility in organization.

33. The author indicates in Paragraph 3 that earned media

[A] invite constant conflicts with passionate consumers.

[B] can be used to produce negative effects in marketing.

[C] may be responsible for fiercer competition.

[D] deserve all the negative comments about them.

34. Toyota Motor‘s experience is cited as an example of

[A] responding effectively to hijacked media.

[B] persuading customers into boycotting products.

[C] cooperating with supportive consumers.

[D] taking advantage of hijacked media.

35. Which of the following is the text mainly about ?

[A] Alternatives to conventional paid media.

[B] Conflict between hijacked and earned media.

[C] Dominance of hijacked media.

[D] Popularity of owned media.


Text 3

Now utopia has grown unfashionable, as we have gained a deeper appreciation
of the range of threats facing us, from asteroid strike to pandemic flu to
climate change. You might even be tempted to assume that humanity has little
future to look forward to.

But such gloominess is misplaced. The fossil record shows that many species
have endured for millions of years – so why shouldn’t we? Take a broader look at
our species’ place in the universe, and it becomes clear that we have an
excellent chance of surviving for tens, if not hundreds, of thousands of years
(see “100,000 AD: Living in the deep future”). Look up Homo sapiens in the
IUCN’s “Red List” of threatened species, and you will read: “Listed as Least
Concern as the species is very widely distributed, adaptable, currently
increasing, and there are no major threats resulting in an overall population

So what does our deep future hold? A growing number of researchers and
organisations are now thinking seriously about that question. For example, the
Long Now Foundation, based in San Francisco, has created a forum where thinkers
and scientists are invited to project the implications of their ideas over very
long timescales. Its flagship project is a mechanical clock, buried deep inside
a mountain in Texas, that is designed to still be marking time thousands of
years hence.

Then there are scientists who are giving serious consideration to the idea
that we should recognise a new geological era: the Anthropocene. They, too, are
pulling the camera right back and asking what humanity’s impact will be on the
planet – in the context of stratigraphic time.

Perhaps perversely, it may be easier to think about such lengthy timescales
than about the more immediate future. The potential evolution of today’s
technology, and its social consequences, is dazzlingly complicated, and it’s
perhaps best left to science-fiction writers and futurologists to explore the
many possibilities we can envisage. That’s one reason why we have launched Arc,
a new publication dedicated to the near future.

But take a longer view and there is a surprising amount that we can say
with considerable assurance. As so often, the past holds the key to the future:
we have now identified enough of the long-term patterns shaping the history of
the planet, and our species, to make evidence-based forecasts about the
situations in which our descendants will find themselves.

This long perspective makes the pessimistic view of our prospects seem more
likely to be a passing fad. To be sure, the future is not all rosy: while our
species may flourish, a great many individuals may not. But we are now
knowledgeable enough to mitigate many of the risks that threatened the existence
of earlier humans, and to improve the lot of those to come. Thinking about our
place in deep time is a good way to focus on the challenges that confront us
today, and to make a future worth living in.

31. Our vision of the future used to be inspired by

[A] our desire for ares of fulfillment

[B] our faith in science and teched

[C] our awareness of potential risks

[D] our bdief in equal opportunity

32. The IUCN“Rod List”suggest that human beings on

[A] a sustained species

[B] the word’s deminant power

[C] a threat to the environment

[D] a misplaced race

33. Which of the following is true according to Paragraph 5?

[A] Arc helps limit the scope of futurological studies.

[B] Technology offers solutions to social problem.

[C] The interest in science fiction is on the rise.

[D] Our Immediate future is hard to conceive.

34. To ensure the future of mankind, it is crucial to

[A] explore our planet’s abundant resources.

[B] adopt an optimistic view of the world.

[C] draw on our experience from the past.

[D] curb our ambition to reshape history.

35. Which of the following would be the best title for the text?

[A] Uncertainty about Our Future

[B] Evolution of the Human Species

[C] The Ever-bright Prospects of Mankind.

[D] Science, Technology and Humanity.


Text 3

The US$3-million Fundamental physics prize is indeed an interesting
experiment, as Alexander Polyakov said when he accepted this year’s award in
March. And it is far from the only one of its type. As a News Feature article in
Nature discusses, a string of lucrative awards for researchers have joined the
Nobel Prizes in recent years. Many, like the Fundamental Physics Prize, are
funded from the telephone-number-sized bank accounts of Internet entrepreneurs.
These benefactors have succeeded in their chosen fields, they say, and they want
to use their wealth to draw attention to those who have succeeded in

What’s not to like? Quite a lot, according to a handful of scientists
quoted in the News Feature. You cannot buy class, as the old saying goes, and
these upstart entrepreneurs cannot buy their prizes the prestige of the Nobels,
The new awards are an exercise in self-promotion for those behind them, say
scientists. They could distort the achievement-based system of peer-review-led
research. They could cement the status quo of peer-reviewed research. They do
not fund peer-reviewed research. They perpetuate the myth of the lone

The goals of the prize-givers seem as scattered as the criticism.Some want
to shock, others to draw people into science, or to better reward those who have
made their careers in research.

As Nature has pointed out before, there are some legitimate concerns about
how science prizes—both new and old—are distributed. The Breakthrough Prize in
Life Sciences, launched this year, takes an unrepresentative view of what the
life sciences include.But the Nobel Foundation’s limit of three recipients per
prize, each of whom must still be living, has long been outgrown by the
collaborative nature of modern research—as will be demonstrated by the
inevitable row over who is ignored when it comes to acknowledging the discovery
of the Higgs boson. The Nobels were, of course,themselves set up by a very rich
individual who had decided what he wanted to do with his own money. Time, rather
than intention, has given them legitimacy.

As much as some scientists may complain about the new awards, two things
seem clear. First, most researchers would accept such a prize if they were
offered one. Second, it is surely a good thing that the money and attention come
to science rather than go elsewhere, It is fair to criticize and question the
mechanism—that is the culture of research, after all—but it is the prize-givers’
money to do with as they please. It is wise to take such gifts with gratitude
and grace.

31.The Fundamental Physical Prize is seen as

[A]a symbol of the entrepreneurs’s wealth.

[B]a possible replacement of the Nobel Prize.

[C]an example of bankers’ investment.

[D]a handsome reward for researchers.

32.The phrase “to sign on”(Line 3,Para.2) most probably means

[A]the profit-oriented scientists.

[B]the founders of the new award.

[C]the achievement-based system.

[D]peer-review-led research.

33.What promoted the chancellor to develop his scheme?

[A]controversies over the recipients’ status.

[B]the joint effort of modern researchers.

[C]legitimate concerns over the new prize.

[D]the demonstration of research findings.

34.According to Paragraph 3, being unemployed makes one one feel

[A]Their endurance has done justice to them.

[B]Their legitimacy has long been in dispute.

[C]They are the most representative honor.

[D]History has never cast doubt on them.

35.To which of the following would the author most probably agree?

[A]acceptable despite the criticism.

[B]harmful to the culture of research.

[C]subject to undesirable changes.

[D]unworthy of public attention.



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