Text 3

The journal Science is adding an extra source at Peer-review process,
editor-in-chief Marcia McNott announced today. The Follows similar efforts from
other journals, after widespread concern that Mistakes in data analysis are
contributing to the Published research findings.

“Readers must have confidence in the conclusions published in our
journal,”writes McNutt in an editorial. Working with the American Statistical
Association, the Journal has appointed seven experts to a statistics board of
reviewing Manuscript will be flagged up for additional scrutiny by the Journal’s
editors, or by its existing Board of Reviewing Editors or by outside peer The
SBoRE panel will then find external statisticians to review these

Asked whether any particular papers had impelled the change, McNutt
said,”The creation of the’statistics board’was motivated by concerns broadly
with the application of statistics and data analysis in scientific research and
is part of Science’s overall drive to increase reproducibility in the research
we publish.”

Giovanni Parmigiani,a biostatistician at the Harvard School of Public
Health, a member of the SBoRE group, says he expects the board to “play
primarily on advisory role.” He agreed to join because he “found the foresight
behind the establishment of the SBoRE to be novel, unique and likely to have a
lasting impact. This impact will not only be through the publications in Science
itself, but hopefully through a larger group of publishing places that may want
to model their approach after Science.”

John Ioannidis, a physician who studies research methodology, says that the
policy is “a most welcome step forward”and “long overdue,””Most journals are
weak in statistical review,and this damages the quality of what they publish. I
think that, for the majority of scientific papers nowadays, statistical review
is more essential than expert review,”he says. But he noted that biomedical
journals such as Annals of Internal Medicine, the Journal of the American
Medical Association and The Lancet pay strong attention to statistical

Professional scientists are expected to know how to analyze data, but
statistical errors are alarmingly common in published research,according to
David Vaux,a cell biologist. Researchers should improve their standards, he
wrote in 2012,but journals should also take a tougher line,”engaging reviewers
who are statistically literate and editors who can verify the process.”Vaux says
that Science’s idea to pass some papers to statisticians “has some merit,but a
weakness is that it relies on the board of reviewing editors to identify’the
papers that need scrutiny’in the first place.”

31. It can be learned from Paragraph I that

[A] Science intends to simplify its peer-review process.

[B]journals are strengthening their statistical checks.

[C]few journals are blamed for mistakes in data analysis.

[D]lack of data analysis is common in research projects.

32. The phrase “flagged up “(Para.2)is the closest in meaning to





33. Giovanni Parmigiani believes that the establishment of the SBoRE

[A]pose a threat to all its peers

[B]meet with strong opposition

[C]increase Science’s circulation.

[D]set an example for other journals

34. David Vaux holds that what Science is doing now

A. adds to researchers’ worklosd.

B. diminishes the role of reviewers.

C. has room for further improvement.

D. is to fail in the foreseeable future.

35. Which of the following is the best title of the text?

A. Science Joins Push to Screen Statistics in Papers

B. Professional Statisticians Deserve More Respect

C. Data Analysis Finds Its Way onto Editors’ Desks

D. Statisticians Are Coming Back with Science

31.B journals are strengthening their statistical checks

32.B marked

33. D set an example for other journals

34. C has room for further improvement

35.A science joins Push to screen statistics in papers


Text 3

The US$3-million Fundamental physics prize is indeed an interesting
experiment, as Alexander Polyakov said when he accepted this year’s award in
March. And it is far from the only one of its type. As a News Feature article in
Nature discusses, a string of lucrative awards for researchers have joined the
Nobel Prizes in recent years. Many, like the Fundamental Physics Prize, are
funded from the telephone-number-sized bank accounts of Internet entrepreneurs.
These benefactors have succeeded in their chosen fields, they say, and they want
to use their wealth to draw attention to those who have succeeded in

What’s not to like? Quite a lot, according to a handful of scientists
quoted in the News Feature. You cannot buy class, as the old saying goes, and
these upstart entrepreneurs cannot buy their prizes the prestige of the Nobels,
The new awards are an exercise in self-promotion for those behind them, say
scientists. They could distort the achievement-based system of peer-review-led
research. They could cement the status quo of peer-reviewed research. They do
not fund peer-reviewed research. They perpetuate the myth of the lone

The goals of the prize-givers seem as scattered as the criticism.Some want
to shock, others to draw people into science, or to better reward those who have
made their careers in research.

As Nature has pointed out before, there are some legitimate concerns about
how science prizes—both new and old—are distributed. The Breakthrough Prize in
Life Sciences, launched this year, takes an unrepresentative view of what the
life sciences include.But the Nobel Foundation’s limit of three recipients per
prize, each of whom must still be living, has long been outgrown by the
collaborative nature of modern research—as will be demonstrated by the
inevitable row over who is ignored when it comes to acknowledging the discovery
of the Higgs boson. The Nobels were, of course,themselves set up by a very rich
individual who had decided what he wanted to do with his own money. Time, rather
than intention, has given them legitimacy.

As much as some scientists may complain about the new awards, two things
seem clear. First, most researchers would accept such a prize if they were
offered one. Second, it is surely a good thing that the money and attention come
to science rather than go elsewhere, It is fair to criticize and question the
mechanism—that is the culture of research, after all—but it is the prize-givers’
money to do with as they please. It is wise to take such gifts with gratitude
and grace.




31.The Fundamental Physical Prize is seen as

[A]a symbol of the entrepreneurs’s wealth.

[B]a possible replacement of the Nobel Prize.

[C]an example of bankers’ investment.

[D]a handsome reward for researchers.

答案:A为细节题。根据题干中的Fundamental Physics

32.The phrase “to sign on”(Line 3,Para.2) most probably means

[A]the profit-oriented scientists.

[B]the founders of the new award.

[C]the achievement-based system.

[D]peer-review-led research.

答案:B 为细节题。根据题干中的critics定位到第三段,可知第二段没有出题,从第三段第二句可以得出本道题的正确选项,who have made
their careers in research即为B选项中的The founders。

33.What promoted the chancellor to develop his scheme?

[A]controversies over the recipients’ status.

[B]the joint effort of modern researchers.

[C]legitimate concerns over the new prize.

[D]the demonstration of research findings.

答案: D 为细节题。本道题如果从题干中看更像是例证题,但题目中说道the case
involves即问例子本身,所以为一道细节题。我们在第四段倒数第三句中找到了Higgs boson,定位到本句可以得知nature of modern
research—as well as demonstrated by……即为本道题正确答案。

34.According to Paragraph 3, being unemployed makes one one feel

[A]Their endurance has done justice to them.

[B]Their legitimacy has long been in dispute.

[C]They are the most representative honor.

[D]History has never cast doubt on them.

答案: A

35.To which of the following would the author most probably agree?

[A]acceptable despite the criticism.

[B]harmful to the culture of research.

[C]subject to undesirable changes.

[D]unworthy of public attention.

答案: A


Text 3

Now utopia has grown unfashionable, as we have gained a deeper appreciation
of the range of threats facing us, from asteroid strike to pandemic flu to
climate change. You might even be tempted to assume that humanity has little
future to look forward to.

But such gloominess is misplaced. The fossil record shows that many species
have endured for millions of years – so why shouldn’t we? Take a broader look at
our species’ place in the universe, and it becomes clear that we have an
excellent chance of surviving for tens, if not hundreds, of thousands of years
(see “100,000 AD: Living in the deep future”). Look up Homo sapiens in the
IUCN’s “Red List” of threatened species, and you will read: “Listed as Least
Concern as the species is very widely distributed, adaptable, currently
increasing, and there are no major threats resulting in an overall population

So what does our deep future hold? A growing number of researchers and
organisations are now thinking seriously about that question. For example, the
Long Now Foundation, based in San Francisco, has created a forum where thinkers
and scientists are invited to project the implications of their ideas over very
long timescales. Its flagship project is a mechanical clock, buried deep inside
a mountain in Texas, that is designed to still be marking time thousands of
years hence.

Then there are scientists who are giving serious consideration to the idea
that we should recognise a new geological era: the Anthropocene. They, too, are
pulling the camera right back and asking what humanity’s impact will be on the
planet – in the context of stratigraphic time.

Perhaps perversely, it may be easier to think about such lengthy timescales
than about the more immediate future. The potential evolution of today’s
technology, and its social consequences, is dazzlingly complicated, and it’s
perhaps best left to science-fiction writers and futurologists to explore the
many possibilities we can envisage. That’s one reason why we have launched Arc,
a new publication dedicated to the near future.

But take a longer view and there is a surprising amount that we can say
with considerable assurance. As so often, the past holds the key to the future:
we have now identified enough of the long-term patterns shaping the history of
the planet, and our species, to make evidence-based forecasts about the
situations in which our descendants will find themselves.

This long perspective makes the pessimistic view of our prospects seem more
likely to be a passing fad. To be sure, the future is not all rosy: while our
species may flourish, a great many individuals may not. But we are now
knowledgeable enough to mitigate many of the risks that threatened the existence
of earlier humans, and to improve the lot of those to come. Thinking about our
place in deep time is a good way to focus on the challenges that confront us
today, and to make a future worth living in.

31. Our vision of the future used to be inspired by

[A] our desire for ares of fulfillment

[B] our faith in science and teched

[C] our awareness of potential risks

[D] our bdief in equal opportunity

32. The IUCN“Rod List”suggest that human beings on

[A] a sustained species

[B] the word’s deminant power

[C] a threat to the environment

[D] a misplaced race

33. Which of the following is true according to Paragraph 5?

[A] Arc helps limit the scope of futurological studies.

[B] Technology offers solutions to social problem.

[C] The interest in science fiction is on the rise.

[D] Our Immediate future is hard to conceive.

34. To ensure the future of mankind, it is crucial to

[A] explore our planet’s abundant resources.

[B] adopt an optimistic view of the world.

[C] draw on our experience from the past.

[D] curb our ambition to reshape history.

35. Which of the following would be the best title for the text?

[A] Uncertainty about Our Future

[B] Evolution of the Human Species

[C] The Ever-bright Prospects of Mankind.

[D] Science, Technology and Humanity.


Text 3

The rough guide to marketing success used to be that you got what you paid
for. No longer. While traditional “paid” media – such as television commercials
and print advertisements – still play a major role, companies today can exploit
many alternative forms of media. Consumers passionate about a product may create
“owned” media by sending e-mail alerts about products and sales to customers
registered with its Web site. The way consumers now approach the broad range of
factors beyond conventional paid media.

Paid and owned media are controlled by marketers promoting their own
products. For earned media , such marketers act as the initiator for users‘
responses. But in some cases, one marketer’s owned media become another
marketer‘s paid media – for instance, when an e-commerce retailer sells ad space
on its Web site. We define such sold media as owned media whose traffic is so
strong that other organizations place their content or e-commerce engines within
that environment. This trend ,which we believe is still in its infancy,
effectively began with retailers and travel providers such as airlines and
hotels and will no doubt go further. Johnson & Johnson, for example, has
created BabyCenter, a stand-alone media property that promotes complementary and
even competitive products. Besides generating income, the presence of other
marketers makes the site seem objective, gives companies opportunities to learn
valuable information about the appeal of other companies’ marketing, and may
help expand user traffic for all companies concerned.

The same dramatic technological changes that have provided marketers with
more (and more diverse) communications choices have also increased the risk that
passionate consumers will voice their opinions in quicker, more visible, and
much more damaging ways. Such hijacked media are the opposite of earned media:
an asset or campaign becomes hostage to consumers, other stakeholders, or
activists who make negative allegations about a brand or product. Members of
social networks, for instance, are learning that they can hijack media to apply
pressure on the businesses that originally created them.

If that happens, passionate consumers would try to persuade others to
boycott products, putting the reputation of the target company at risk. In such
a case, the company‘s response may not be sufficiently quick or thoughtful, and
the learning curve has been steep. Toyota Motor, for example, alleviated some of
the damage from its recall crisis earlier this year with a relatively quick and
well-orchestrated social-media response campaign, which included efforts to
engage with consumers directly on sites such as Twitter and the social-news site

31.Consumers may create “earned” media when they are

[A] obscssed with online shopping at certain Web sites.

[B] inspired by product-promoting e-mails sent to them.

[C] eager to help their friends promote quality products.

[D] enthusiastic about recommending their favorite products.

32. According to Paragraph 2,sold media feature

[A] a safe business environment.

[B] random competition.

[C] strong user traffic.

[D] flexibility in organization.

33. The author indicates in Paragraph 3 that earned media

[A] invite constant conflicts with passionate consumers.

[B] can be used to produce negative effects in marketing.

[C] may be responsible for fiercer competition.

[D] deserve all the negative comments about them.

34. Toyota Motor‘s experience is cited as an example of

[A] responding effectively to hijacked media.

[B] persuading customers into boycotting products.

[C] cooperating with supportive consumers.

[D] taking advantage of hijacked media.

35. Which of the following is the text mainly about ?

[A] Alternatives to conventional paid media.

[B] Conflict between hijacked and earned media.

[C] Dominance of hijacked media.

[D] Popularity of owned media.



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